Sailor Jerry Spiced Rum has introduced Savage Apple, a 70-proof apple-flavored spiced rum, marking the first new liquid innovation since the launch of the original Sailor Jerry 19 years ago.
With an suggested retail price of $15.99 per 750-ml. bottle, Savage Apple will launch initially in New York and Florida, before rolling out across the country this fall.
Sailor Jerry Spiced Rum was made to honor the godfather of old-school American tattooing, Norman “Sailor Jerry” Collins.
True to the traditional notes of vanilla and cinnamon in Sailor Jerry Spiced Rum, Savage Apple adds a fresh, lively apple and cinnamon, the company says. It’s best served chilled.
“Savage Apple is an amazing addition to the Sailor Jerry story. This is the first new product we’ve ever released, and it is a fantastic liquid; one we know our fans will enjoy for its quality and bold nature,” says Anthony Bohlinger, Sailor Jerry brand ambassador.
Norman “Sailor Jerry” Collins was a Navy vet who built his rep inking soldiers and sailors in WWII-era Honolulu, where he established his legendary tattoo parlor. The Savage Apple bottle design, like the liquid inside, honors Collins and his creative works, reflecting his attitude with original tiger flash marking the bottle wrap.