Joining the brand’s current cocktail lineup of Cosmopolitan, Moscow Mule and Greyhound, these new low-sugar varieties include:
- Sparkling Margarita: Tequila with triple sec and a squeeze of lime. Crafted with six grams of sugar and 140 calories per 12-oz. can with an ABV of 6%.
- Sparkling Vodka Soda: Vodka with a squeeze of key lime. Made with four grams of sugar and 140 calories per 12-oz. can with an ABV of 6%.
- Sparkling Gimlet: Gin and aromatic botanicals with a tang of hibiscus and a zest of ginger. Contains zero grams of sugar and 120 calories per 12-oz. can with an ABV of 6%.
“Today’s consumers continue to prioritize products with lower carb and sugar content,” says Mike Morgan, President of Prestige Beverage Group, which owns the brand. “Unlike the hard seltzers that have exploded onto the scene recently, our cocktails are crafted with true spirits, including vodka, gin and tequila, rather than malt.”
Each can of the new low-sugar line will feature a serving facts panel which will include calories from alcohol and a full list of ingredients.
“We passionately believe in ingredient transparency,” adds Joia Spirit Brand Manager Kelly Tomek. “Consumers should have access to information about what they’re drinking, and we are very confident about everything we put in our cans.”
Joia Spirit ready-to-drink craft cocktails are packaged in 12-oz. slim cans and are sold in four-packs at a suggested retail price of $12.99 per pack.