Jägermeister Launches Cold Brew Coffee Liqueur

Jägermeister continues to innovate with the launch of its new Jägermeister Cold Brew Coffee. This combines the brand’s traditional liqueur with flavors of Arabica coffee and cacao.

“Inspired by the need for a complex and flavorful product that would complement those high energy moments, we at Jägermeister are continuing to innovate to meet consumer demands and flavor profiles,” explains Chris Peddy, CMO of Mast-Jägermeister US. “We wanted to recruit a new generation of drinkers, and in order to do so, we knew we had to create the perfect liqueur to be enjoyed across numerous occasions. Jägermeister Cold Brew Coffee presents consumers with a premium product that will embrace the unexpected and defy expectations.”

Jägermeister Cold Brew Coffee is 33% ABV and is geared toward shot-lovers, coffee enthusiasts and Jägermeister brand fans, the company says.

 “Combining Jägermeister with coffee has been a fan favorite for years, so we wanted to perfect that experience for our consumers and create a product where those flavors were perfectly balanced,” says Jack Carson, director of innovation at Mast-Jägermeister US. “Jägermeister Cold Brew Coffee fits seamlessly into our portfolio and strengthens our position as the world’s leading liqueur brand, while speaking to our audience who want to live boldly and experience disruptive new things.”

Like the original, Jägermeister Cold Brew Coffee is best served as an ice-cold shot. Shake the bottle well before serving.

Jägermeister Cold Brew Coffee will be available in January 2020 for a suggested retail price of $24.99 per 750-ml. bottle, and $32.99 for a 1-L.