Latitude Beverage will raise a glass to the tenth anniversary of its flagship brand, 90+ Cellars, with the release of a limited-edition from Napa’s Stags Leap District: 90+ Cellars Lot 10 Cabernet Sauvignon.
90+ Cellars launched in 2009, in the midst of the recession. The Boston-based startup began with Lots 1 through 7, selling 12,000 cases of wine the first year, the company reports. Through its modern take on the traditional wine business model, 90+ Cellars has sold more than three million cases of wine – 36 million bottles – in the last ten years, the company says, and is positioned to sell nearly 600,000 cases in 2019 alone.
“While it may have seemed ambitious to start a wine company in 2009, we recognized that even in tough economic times, people still wanted to enjoy great wine,” says Kevin Mehra, founder and CEO of Latitude Beverage. “We’ve spent the last decade forging relationships with amazing wineries and retailers so we can offer unmatched quality and price. Our ability to bring a Stags Leap Cabernet from one of Napa’s top producers to the market at $40 is a testament to our continued dedication to our mission.”
90+ Cellars’ has introduced wines from most of Napa Valley’s premier appellations — Rutherford, Oakville, St. Helena, Spring Mountain District — but this is the first wine from Stags Leap.
“We’re proud of the nearly 200 wines we have selected from all over the world,” says Brett Vankoski, Wine Director of Latitude Beverage. “It’s nice to be able to celebrate our 10th anniversary with a special wine from California’s original AVA. Ten is the only lot number we never released, and now certainly seems like the right time. Stags Leap Cabernet Sauvignon is world famous, and deservingly so. It’s the perfect choice to commemorate our first decade.”
90+ Cellars Lot 10 Cabernet Sauvignon is available in all markets where 90+ Cellars wines are sold, for a suggested retail price of $40 per 750-ml. bottle.