Baileys Irish Cream Liqueur has rolled out Baileys Red Velvet, a limited-edition offering created in collaboration with Georgetown Cupcake founders and sisters Katherine Berman and Sophie LaMontagne.
Baileys Red Velvet features the flavor of the shop’s number-one selling cupcake. With aromas of freshly baked red velvet cupcakes, sweet cream and buttery icing, Baileys Red Velvet tastes like fresh chocolate cake, the company says, topped with a dollop of cream cheese frosting and a hint of cocoa powder. On the finish are rich chocolate and creamy icing flavors.
“As icons of the modern dessert world, Katherine and Sophie are the masters of what it means to ‘treat yourself,’” explains Dorothy DeVenecia, brand director of Baileys and liqueurs, Diageo North America.
To celebrate the limited-edition offering, Georgetown Cupcake will also be serving up non-alcoholic Baileys Red Velvet cupcakes infused with the flavor of Baileys Irish Cream Liqueur at all their locations nationwide, as well as online, throughout November and December.
Baileys Red Velvet is now available nationwide wherever spirits-based beverages are sold, for a suggested retail price of $23.99 for a 750-ml. bottle, while supplies last. Enjoy it over ice or as part of a sweet adult treat.
