Bud Light Seltzer Will Hit Shelves in 2020

As the spiked seltzer boom continues, Bud Light has announced its own brand that will ship out beginning in the first quarter of next year.

Bud Light Seltzer is made with real cane sugar and natural fruit flavor, the company says, and comes in at 100 calories, 5% ABV, 2g carbs and less than one gram of sugar per serving.

Initial flavor offerings are Black Cherry, Lemon Lime, Strawberry and Mango.

Bud Light Seltzer will be available wherever you buy beer in a variety 12-pack, single-flavor 12-packs and single-flavor 25-oz. cans. 

“Seltzer has brought excitement to the entire category and brought consumers back to beer,” says Bud Light Vice President of Marketing Andy Goeler. “We are looking forward to leveraging the power of the Bud Light brand to help grow the category.”



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