Kraken Rum Partners with WWE

The Kraken Black Spiced Rum​ has announced a new partnership with ​WWE’s​ ​third​ ​global brand, NXT.

This sweepstakes challenges fans to come up with a finishing move that could bring down the mythical sea beast, The Kraken. The winner receives a trip to WrestleMania in Tampa, FL, on Sunday, April 5, 2020.

The contest runs from Nov. 11, 2019 through Dec. 13, 2019. During this time, Kraken Rum and NXT Superstars Shayna Baszler, Adam Cole and Pete Dunne invite WWE fans to tell them a finishing move that has the power to defeat the beast.

“Weighing in at an incomprehensible mass, The Kraken is longer than any skyscraper known and has eight monstrous tentacles, each with the power to crush 80 elephants, with thousands of hooked suckers and a set of drawbridge-like jaws,” the company says. “Its eyes are reminiscent of a black hole, consuming those who stare at them into a world of darkness.”

To enter, adults ages 21 years and older can tell their tale of how they would take down the beast on Instagram or Twitter, tagging @krakenrum with the hashtag #KrakenTakedown. One winner will be chosen by WWE after the sweepstakes closes on Dec. 13, and will receive roundtrip airfare, hotel accommodations for two nights, and two tickets for the winner and a guest to WrestleMania​.

Inspired by the partnership, Kraken has also developed signature cocktails, featuring The Kraken Black Spiced Rum: The Bitter End, The Kirifuda Clutch, and The Last Shot.

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