U.S. fine wine importer Taub Family Selections and the Argentinian winery Bodegas Callia have announced new packaging for Callia wines.
Callia produces a range of wines in the San Juan region of Argentina.
The new Callia label design grants a “modern, premium feel” with its silver label, deep red capsule and bold brand logo, the companies say. The variety is prominently featured at the center of each label for easier consumer recognition.
The new back label will also feature updated messaging in both English and Spanish.
The Callia range includes a malbec, cabernet sauvignon, pinot grigio and torrontés. Callia Bella, the winery’s sweet red blend, is slated to adopt new packaging as part of the second phase of the refresh soon.
The Callia range is line-priced with a suggested retail price of $8.99 per 750-ml bottle. New packaging is available nationwide.