Cellier des Dauphins New Wines, Brand Identity

Cellier des Dauphins, producer of the Rhône Valley wine brand Les Dauphins, has announced a new brand identity and website, as well as a range of wines set for release in the U.S.

Starting with the launch of a new brand identity, Cellier des Dauphins has a logo that references the historic Dauphiné region (now where the Southern Rhône Valley is today) as the “wine cellar to the heirs of the throne of France,” plus a bottle and redesigned set of packaging that reflects the look, feel and heritage of the first Cellier des Dauphins wines released in France.

Coinciding with the new look, Cellier de Dauphins released a new portfolio of Côtes du Rhône wines under the Reserve label in November, comprising a red, white and rosé, all priced at $14.95 per 750-ml. bottle.

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The Reserve range offers a modern take on the traditional Southern Rhône style, which was historically known for its fruit-driven character, by focusing more on aromatic blends.

Cellier des Dauphins will also release a lineup focused on showcasing the diversity of Southern Rhône terroirs and micro-climates, as part of a Côtes du Rhône Villages range featuring geographic expressions from villages such as Puymeras and Plan de Dieu.

This Côtes du Rhône Villages range, a specialty of Cellier des Dauphins, will feature images and profiles of individual winegrowers from each appellation on the labels. The Villages range will be priced between $16.99 and $18.99 per 750-ml. bottle.

At the top of the new portfolio, Cellier des Dauphins will launch, for the first time, a flagship lineup of limited-edition Southern Rhône Crus as part of their Crus des Côtes du Rhône range.

Focusing on the terroirs of Vinsobres, Cairanne, Vacqueyras and Chateauneuf-du-Pape, these individually numbered bottlings represent the pinnacle of Cellier des Dauphins’ winegrowing and winemaking capabilities, the company says. The Crus des Côtes du Rhône range is expected to be priced between $20 and $60, and will be available in the U.S. in February 2020.

The new portfolio of Cellier des Dauphins will be imported into east coast states by Monsieur Touton Selection, and Plume Ridge for west coast and southern states, starting with the Cellier des Dauphins Reserve Côtes du Rhône 2018 Red.

2 COMMENTS

  1. J’ai récemment acheté deux caisses de 3 litres de vin chez Carrefour à Ploeuc sur Lie, Bretagne … près de chez moi. J’achète ces boîtes de vin depuis au moins dix ans et j’en ai toujours été très satisfait. Malheureusement, vous semblez avoir changé l’emballage pour inclure une bande détachable perforée autour du centre de la boîte. C’est le design le plus stupide que j’aie jamais vu. Vous n’avez qu’à manipuler la boîte quelques fois avant que la bande perforée ne s’effondre et ne se défasse. Au moment où je ramène la boîte à la maison, les perforations ont commencé à se défaire, peu importe à quel point je fais attention à les manipuler. Il est impossible de verser le vin par vous-même une fois que la boîte s’est effondrée, il faut deux personnes car vous essayez simplement de manipuler le sac à vessie à l’intérieur. Je vous prie d’arrêter cette conception idiote dès que possible.

    I have recently purchased two 3 Litres boxes of wine from Carrefour in Ploeuc sur Lie, Brittany…near to where I live. I have been buying these boxes of wine for at least ten years and have always been very pleased with them. Unfortunately, you seem to have changed the packaging to include a perforated tear off strip around the centre of the box. It is the most stupid design I have ever seen. You only have to handle the box a couple of times before the perforated strip collapses and comes undone. By the time I have the box back home the perforations have started to undo themselves, no matter how careful I am about handling them. It is impossible to poor the wine on your own once the box has collapsed, it needs two people as you are just trying to handle the bladder bag inside then. I beg you to stop this idiotic design as soon as possible.

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