Cellier des Dauphins, producer of the Rhône Valley wine brand Les Dauphins, has announced a new brand identity and website, as well as a range of wines set for release in the U.S.
Starting with the launch of a new brand identity, Cellier des Dauphins has a logo that references the historic Dauphiné region (now where the Southern Rhône Valley is today) as the “wine cellar to the heirs of the throne of France,” plus a bottle and redesigned set of packaging that reflects the look, feel and heritage of the first Cellier des Dauphins wines released in France.
Coinciding with the new look, Cellier de Dauphins released a new portfolio of Côtes du Rhône wines under the Reserve label in November, comprising a red, white and rosé, all priced at $14.95 per 750-ml. bottle.
The Reserve range offers a modern take on the traditional Southern Rhône style, which was historically known for its fruit-driven character, by focusing more on aromatic blends.
Cellier des Dauphins will also release a lineup focused on showcasing the diversity of Southern Rhône terroirs and micro-climates, as part of a Côtes du Rhône Villages range featuring geographic expressions from villages such as Puymeras and Plan de Dieu.
This Côtes du Rhône Villages range, a specialty of Cellier des Dauphins, will feature images and profiles of individual winegrowers from each appellation on the labels. The Villages range will be priced between $16.99 and $18.99 per 750-ml. bottle.
At the top of the new portfolio, Cellier des Dauphins will launch, for the first time, a flagship lineup of limited-edition Southern Rhône Crus as part of their Crus des Côtes du Rhône range.
Focusing on the terroirs of Vinsobres, Cairanne, Vacqueyras and Chateauneuf-du-Pape, these individually numbered bottlings represent the pinnacle of Cellier des Dauphins’ winegrowing and winemaking capabilities, the company says. The Crus des Côtes du Rhône range is expected to be priced between $20 and $60, and will be available in the U.S. in February 2020.
The new portfolio of Cellier des Dauphins will be imported into east coast states by Monsieur Touton Selection, and Plume Ridge for west coast and southern states, starting with the Cellier des Dauphins Reserve Côtes du Rhône 2018 Red.