Rolling Stone magazine has partnered up with leading craft brewer Elysian Brewing for a new collaboration project, now hitting store shelves nationwide.
Elysian Rolling Stone Lager marks the first time that Rolling Stone has co-created and licensed their brand to a craft beer.
“The fact that Elysian has supported and been inspired by music and musicians since their beginnings makes this partnership a natural fit for Rolling Stone,” says Gus Wenner, Rolling Stone’s president and COO. “We’re excited and proud to share our first venture into craft beer with our fans — we put a lot of passion into this project and we know they’re going to love it.”
Elysian Rolling Stone Lager is crisp, smooth and sweet, the companies say, with hints of caramel and orange marmalade. It has a moderate hop profile from Cascade, Crystal and Mandarina Bavaria hops, giving the beer an orange zest and Manuka honey finish.
With an ABV of 4.8%, Elysian Rolling Stone Lager is meant for the warm days of spring and summer. Its relatively light body makes an ideal pairing with pizza, brats and washing down heavier foods.
Elysian Rolling Stone Lager is available in a six-pack of 12-oz. cans, as well as in 16-oz. cans. This beer will also be available on tap nationwide.
“Like a musician creating a timeless masterpiece, we took our time with this brew to perfect a beer that pays homage to the indescribable emotions that only music can evoke,” says Josh Waldman, Elysian brewmaster. “Essentially, we wanted to create a beer you’d want to drink when you jam out.”