Anheuser-Busch Launches Cocktail-inspired Hard Seltzer Line

Anheuser-Busch today introduced a new hard seltzer brand called Social Club Seltzer.

With 150 calories per 12-oz. can, Social Club Seltzer launches with three cocktail-inspired flavors — Old Fashioned, Sidecar and Citrus Gimlet — all with the sessionability of hard selzter.

The Anheuser-Busch innovation team says it identified a gap for cocktail lovers in the hard seltzer market. “With the growth of the hard seltzer industry comes consumers looking for new offerings that fit different occasions, so we are excited to introduce a new premium hard seltzer cocktail for fans to enjoy,” says Lana Kouznetsov, VP of Beyond Beer, Anheuser-Busch. “Inspired by the flavors of classic cocktails and combined with the refreshment of a seltzer, Social Club appeals to cocktail lovers who are looking for the flavors they love but in a more sessionable format.” 

Each of the flavors is designed to evoke the same flavor profile as its cocktail counterpart, but with the format of a seltzer with 7% ABV:

  • Old Fashioned — Flavors of blood orange, warm spice and a hint of smoky oak.
  • Sidecar — Stone fruit flavors with fresh lemon notes.
  • Citrus Gimlet – Citrus flavors and a hint of juniper.   

Starting this month, Social Club Seltzer is available at retailers across the nation. Social Club Seltzer is sold in a variety flavor 12-pack, and individual flavor 6-packs. There will be more news from Social Club Seltzer in the coming weeks, the company says.

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