Brew Pipeline, a direct-access platform between craft brewers and new markets, announced today that it’s partnering with Wisconsin’s Ale Asylum to bring its newest beer, FVCK COVID, nationwide beginning this June.
FVCK COVID is available in two beer styles: Pilsner, 4% ABV, originally launched in only Wisconsin last month, and Hazy Pale Version 2.0, 5% ABV, released just last week.
“Never in my lifetime would I expect to witness something of this nature, let alone experience the sheer totality of each and every way this affects our staff, our families, and our community,” says Otto Dilba, co-founder of Ale Asylum. “The name may not be subtle, but it succinctly captures exactly how all of us feel about this moment. Also, hoarders.”
FVCK COVID is available throughout summer in four-packs of 16-oz. cans. The suggested retail price will range from $7.99 to $9.49, depending on various state taxes and promotions available.
“The demand for FVCK COVID is growing rapidly; the initial release sold out in minutes at the brewery,” says Steve Kwapil, CEO and co-founder of Brew Pipeline. “And the brewery has since tripled their production efforts to keep up with demand. We’re thrilled to help Ale Asylum bring this beer beyond Wisconsin and to do our part to support those financially affected by Covid-19 in the restaurant industry.”
To help restaurant workers struggling from the wake of COVID-19, $2 per case will be donated to the Restaurant Employee Relief Fund. This fund was created to help restaurant and foodservice industry workers experiencing extraordinary hardship in the wake of the coronavirus disease outbreak.
For more information regarding distribution and retail, email firstname.lastname@example.org.