Brew Pipeline, a direct-access platform between craft brewers and new markets, announced today that it’s launching an Oktoberfest collection with Framingham’s Jack’s Abby Brewing and Minneapolis’ Surly Brewing Company.
Brew Pipeline’s flagship program, Guest Brewer, will bring Oktoberfest beers from both breweries to more than 30 new markets this fall.
“We are incredibly saddened that Germany’s Oktoberfest will be canceled this fall,” explains Steve Kwapil, CEO and co-founder of Brew Pipeline. “Hopefully bringing some of America’s best Oktoberfest beers to more parts of the country will create excitement here stateside.”
Jack’s Abby Copper Legend Octoberfest is 5.7% ABV and 22 IBUs. Jack’s Abby House Lager Bier is 5.2% ABV and 18 IBUs. Surly Oktoberfest Lager is 6% ABV.
“These two beers say a lot about who we are as a craft lager brewery,” says Rob Day, senior director of marketing of Jack’s Abby Craft Lagers. “House Lager is a go-to beer that we have spent years perfecting and Copper Legend is easily one of the best Oktoberfest beers brewed in the U.S. These beers are easy to choose when introducing ourselves to new fans around the country and Brew Pipeline is an easy choice as a partner to facilitate that. We know these beers have fans far beyond our typical borders and Brew Pipeline’s unique model allows us to get those fans the beer, even if only for a short time. They have a system in place that makes it incredibly efficient to share our beers with a lot more friends.”
The deadline for distributors to place orders is May 29.
