Pitbull Partners with Espanita Tequila

The celebrity-brand collaborations continue as Grammy-winning music icon Armando Christian Pérez, AKA Pitbull, partners with Espanita Tequila.

Pitbull will assume the roles of strategic advisor and a global brand ambassador for Espanita.

“Armando’s love for the spirit of Espanita and his enthusiasm for the brand is inspiring for everyone who works on the team,” says Marina Wilson, president and founder of Espanita Tequila Company. “Mr. Worldwide is a creative visionary and this collaboration will generate global opportunities for Espanita tequila. Armando’s personal creed of tenacity and grit, and his determination to continually connect with his audience, encouraging people to reach their full potential, is as contagious as his music.”

Espanita Tequila is currently available in blanco, reposado and añejo age expressions, retailing for $26.99 to $34.99 depending on the bottle.

“It’s an honor to partner and collaborate with the Espanita tequila brand,” says Pitbull. “We’re proud to be part of a brand that has won so many awards and have been drinking and sending Espanita to family, friends and business partners around the world. We’re excited to join this brand on its exciting journey.”

Terms of the deal are private, but the partnership includes equity in the brand and a long-term commitment to the continued growth of Espanita and its family of tequilas, the compay says.

“The popularity of tequila in the U.S. and globally is on the rise as consumers shift their preferences towards super-premium, 100% Blue Agave brands,” says Wilson. “Positioning Espanita in the fastest growing price segment of tequila industry, we hope to make our spirits accessible to tequila lovers both in domestic and international markets and encourage them to enjoy artisanally produced tequila both as sippers and in a variety of mixed drinks”.