Budweiser and Dwyane Wade Launch Budweiser Zero

Dwyane Wade and Budweiser have teamed up on Budweiser Zero.

In collaboration with NBA legend and entrepreneur Dwyane Wade, Budweiser has launched its first zero-alcohol brew, Budweiser Zero.

The new brew has no sugar, only 50 calories and is 0.0% ABV. Budweiser Zero looks to tap into the growing non-alcoholic/alcohol free beer trend.

Budweiser Zero is 0.0% ABV.

“Over the past year, we have seen hundreds of new beverage options come to market, with non-alcoholic and alcohol free beverages quickly rising in popularity,” says Monica Rustgi, VP marketing for Budweiser. “Budweiser has an incredible opportunity to propel this movement into mainstream culture by offering a product that doesn’t compromise on the quality and taste people have come to know and love from Budweiser, a brand they trust.” 

Co-founder and longtime Budweiser partner Wade helped define Budweiser Zero’s attributes, the company says, including the design of the packaging. Wade helped create Budweiser Zero with the athlete in mind: someone who wants the taste of a Budweiser without the after-effects of alcohol, particularly while training or in season.

Wade will also appear in advertising tied to the product in coming months.  

“Budweiser has been a great partner of mine over the past two years and this was a natural next step,” says Wade. “I’m really excited to join Budweiser in bringing their first alcohol free beer to life. With sports making a return, this is timely as Bud Zero is a game changer by letting athletes enjoy the taste of a refreshing beer without impacting their mental and physical game.” 

With roots in Budweiser’s ongoing responsible drinking platform, Drink Wiser, Budweiser Zero is committed to a culture of disciplined drinking behavior, the company says.

Budweiser Zero is available in 12-packs of 12-oz. cans and 16-oz. single cans, with the addition of 6-pack 12-oz. bottles coming in Dec. 2020.

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