In collaboration with NBA legend and entrepreneur Dwyane Wade, Budweiser has launched its first zero-alcohol brew, Budweiser Zero.
The new brew has no sugar, only 50 calories and is 0.0% ABV. Budweiser Zero looks to tap into the growing non-alcoholic/alcohol free beer trend.
“Over the past year, we have seen hundreds of new beverage options come to market, with non-alcoholic and alcohol free beverages quickly rising in popularity,” says Monica Rustgi, VP marketing for Budweiser. “Budweiser has an incredible opportunity to propel this movement into mainstream culture by offering a product that doesn’t compromise on the quality and taste people have come to know and love from Budweiser, a brand they trust.”
Co-founder and longtime Budweiser partner Wade helped define Budweiser Zero’s attributes, the company says, including the design of the packaging. Wade helped create Budweiser Zero with the athlete in mind: someone who wants the taste of a Budweiser without the after-effects of alcohol, particularly while training or in season.
Wade will also appear in advertising tied to the product in coming months.
“Budweiser has been a great partner of mine over the past two years and this was a natural next step,” says Wade. “I’m really excited to join Budweiser in bringing their first alcohol free beer to life. With sports making a return, this is timely as Bud Zero is a game changer by letting athletes enjoy the taste of a refreshing beer without impacting their mental and physical game.”
With roots in Budweiser’s ongoing responsible drinking platform, Drink Wiser, Budweiser Zero is committed to a culture of disciplined drinking behavior, the company says.
Budweiser Zero is available in 12-packs of 12-oz. cans and 16-oz. single cans, with the addition of 6-pack 12-oz. bottles coming in Dec. 2020.