The Busker has announced the launch of their Irish Whiskey portfolio in the U.S. market.
This lineup includes all four types of Irish whiskeys: single grain, single pot still, single malt and blend.
The Busker Blend combines single grain with a high percentage of single malt and single pot whiskeys. It matured and finished in three different casks: bourbon, sherry and marsala.
The Busker Single Collection, represented by the three traditional Irish Whiskeys — single grain, single pot still and single malt — is produced at Royal Oak Distillery. The distillery is located on an 18th-century estate in the Ancient East region at County Carlow.
“We aim to disrupt the Irish Whiskey category by attracting new and authenticity-seeking consumers to the brand,” says Ray Stoughton, EVP of Disaronno International LLC, The Busker’s parent company. “While we honor the rich Irish heritage and whiskey-making traditions to produce superb liquid, we go beyond the limitations and lines of history to create our own story. The American consumers are thirsty for something that’s exciting and innovative, and The Busker delivers just that.”
A point of differentiation for The Busker takes place during the aging process where the blend Triple Cask Triple Smooth and Single Grain expressions mature in Cantine Florio (1833) Sicilian Marsala wine casks. The Busker Blend has a suggested retail price of $24.99 per 750-ml. bottle, while the Single Grain, Single Malt and Single Pot Still retail for $29.99 per 750-ml. bottle.
The Busker will be available nationwide.
