Westward Whiskey Launches Pinot Cask Finish, New Branding

Westward American Single Malt Pinot Noir Cask joins the portfolio as the brand undergoes a visual makeover.

Portland-based Westward Whiskey has launched its third permanent expression, Westward American Single Malt Pinot Noir Cask.

This joins the original Westward American Single Malt and Westward American Single Malt Stout Cask. All three expressions are now available nationwide — with a new look.

Westward American Single Malt Pinot Noir Cask showcases Oregon’s premier grape varietal. The new single malt was made in partnership with a handful of Willamette Valley producers, including Bergstrom Wines and Suzor Wines, among others.

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The Pinot Noir Cask begins with original Westward American Single Malt, made using Pacific Northwest two-row barley, brewed with American pale ale yeast, double pot distilled and matured in 2-char, kiln dried, 53-gallon new American oak barrels. The whiskey then finishes for up to two years in French Oak wine casks that previously held pinot noir. It is bottled at 90 proof (45% ABV) and priced at a suggested $89.99 per 750-ml. bottle.

New Branding

The new look for Westward Whiskey.

Westward Whiskey has also announced a new look for its lineup of American single malts.

This visual overhaul is a tribute to “the resources found naturally in the Northwest,” the company says. Cuts and edges reflected in the new bottle mirror the “raw beauty and dramatic mountain ranges found in the American Northwest.” Likewise, the new angular label is meant to reflect “the mountain peaks of Westward’s origin and capture the craftsmanship that goes into perfecting its whiskeys every day.” 

Westward’s reimagined visual identity was developed in collaboration with the design agency Pearlfisher.

“At Westward, there are no shortcuts, and therein lies the beauty. We pursue perfection by raising a world class whiskey through our long, slow, process,” says Thomas Mooney, CEO and co-founder, Westward Whiskey. “Today, we celebrate the culmination of a project we have worked on for the last two years. Our new custom bottle and design expresses the uncompromising spirit of the American Northwest, and they represent Westward’s meticulous devotion to our process, culture, climate and ingredients. We’re thrilled to introduce a new, elevated visual identity that further highlights the beauty of our award-winning whiskeys.”

As part of this redesign, Westward has also unveiled a new brand home at WestwardWhiskey.com. In addition to a shipping capability throughout Westward’s home state of Oregon, the company’s portfolio of whiskeys will now ship nationally, directly through the company’s site. 

In 2018, Westward joined the independently operated, Diageo-backed accelerator group Distilled Ventures.

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