Phenomenal Spirits has released RY3 Whiskey, the craft spirits company’s third spirit introduction in the U.S. in the past year.
RY3 is a blend of three rye whiskeys with three different mash bills and age statements. The final blend ages in vintage rum casks, resulting in a sipping experience with layers of fruity notes from the rum barrels, the company reports.
“With the resurgence of rye whiskey, product innovation has reached new heights, spurring consumer’s curiosity,” says Phenomenal Spirits Founder and CEO, Karthik Sudhir. “We developed RY3 Whiskey with these curious consumers in mind. RY3 is one of a few Rye whiskies finished in rum casks, offering drinkers layers of intense flavor and complexity for a contemporary and exciting Rye drinking experience.”
Sudhir has partnered with Matt Witzig, master distiller and co-founder of Joseph Magnus Bourbon. Since August 2020, the Phenomenal team has launched Ron Izalco 10 Year and Ron Izalco 15 Year Cask Strength rums and now, RY3 Whiskey. The duo is looking ahead to their next venture, a Private Release/Cask Strength Whiskey Program, which debuted in December 2020 with more planned in 2021.
Phenomenal Spirits operates its own blending facility in Virginia Beach, VA, to achieve scale and operational efficiency.
The suggested retail price for RY3 Whiskey is $54.99 per 750-ml. bottle. It is available in Washington DC, Maryland, and Delaware through Lanterna Distributors, in Mississippi and Alabama through Mad Vines and Spirits, and nationally through Curiada’s E-Commerce platform. The company plans to launch in Connecticut, Tennessee, Rhode Island and Massachusetts in the early part of 2021.
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