San Diego distillery Cutwater Spirits has expanded its presence in the tequila-based RTD space by adding several new fruit-forward margarita SKUs.
These new products begin with this month’s California release of Mango Margarita, which then rolls out nationwide in early February.
Soon after the release of Mango Margarita, Cutwater will introduce Strawberry and Peach Margarita cans — each made with real fruit puree — to the lineup in April.
Cutwater will also roll out Frozen Margarita ice pops in a mixed pack featuring lime, strawberry, mango and pineapple. That innovation reaches shelves across the country in March.
“We are lucky to have a great team that creates amazing products,” says co-founder and head of sales, Earl Kight. “Internally, these new tequila-based items were a hit, and hopefully consumers will agree.”
Each tequila-based cocktail in the Cutwater RTD lineup features real tequila. Cutwater has formed a partnership with the Orendain family in Jalisco to make traditional tequilas.
The latest margarita extensions rounds out the lineup’s assortment of tequila-based RTDs which also includes a Tequila Paloma, Tequila Soda and the original Tequila Margarita.
Cutwater Spirits Mango Margarita (12.5% ABV) are available now in California from select retailers for an SRP of $12.99-14.99.
Cutwater Spirits Frozen Tequila Pops (7% ABV) are now available in California for an SRP of $22.99-$26.99, launching everywhere in March. The 4-flavor variety pack features lime, mango, pineapple and strawberry. Each pop is 80 calories and made with the same Cutwater tequila in the canned cocktails.
Cutwater’s Strawberry and Peach Margaritas will be available on retail shelves in April.
Consumers can find a retailer near them by emailing firstname.lastname@example.org.
AB InBev acquired Cutwater Spirits in 2019.
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