These new cans, emblazoned with a desert camouflage print and Team RWB logo, are part of the company’s continued effort to recognize men and women who served our country. Starting this month, the Yuengling Lager camo cans are available for a limited time throughout the summer — across Yuengling’s 22-state footprint — in 12-oz. 12-pack, 12-oz. 24-pack and as 24-oz. cans.
The camo cans display a Snapchat code that lets users engage with the brewery’s Yuengling Eagle, and invites consumers to donate to Team RWB, a nonprofit behind America’s leading health and wellness community for veterans.
“As America’s Oldest Brewery, we are forever in awe of the brave and dedicated men and women who have made tremendous sacrifices to protect our country’s freedom, honor and independence,” says Jennifer Yuengling, VP of operations and sixth generation brewer at D.G. Yuengling & Son, Inc. “After working with Team RWB for several years, the launch of the Stars & Stripes program is a great way to grow our partnership with an organization that shares our same commitment to our nation’s military. Our limited-edition lager cans are a part of our continued commitment to helping Team RWB build onto their invaluable resources and support services for America’s veterans.”
Yuengling has partnered with various military-centric organizations throughout the years, including Team RWB, Operation Gratitude and Tragedy Assistance Program for Survivors (TAPS).
“We are extremely honored to receive the generous support of Yuengling via their Stars & Stripes program and new camo cans,” says Mike Erwin, executive director of Team RWB. “These donations will enable us to significantly expand our programs and impact the health and wellness of our nation’s veterans.”
Lee Brice, American country music singer and songwriter and Curb Records recording artist, will also take part in the Yuengling Stars & Stripes program, by promoting donations to Team RWB through performances on behalf of the Yuengling brand, fan meet and greets, and chances to win tickets and other music giveaways.
“It’s been a challenging year for many military men and women and so I’m thrilled to join Yuengling in rolling out a limited-edition pack that will benefit Team RWB,” says Lee. “Supporting our troops and saluting them with an ice-cold lager seems like a natural fit. Thanks for all you do to protect us!”
This follows recent news from Yuengling, the launch of their new Raging Eagle Mango craft beer.