Following the launch of MYX Fusions Moscato and Sangria, MYX Beverage LLC has entered the space of lower-calorie and low-alcohol wines.
As today’s consumers grow more health conscious while seeking “better for you” options, MYX launches two new low-cal canned wines in 4-packs.
MYX Light Chardonnay is a slightly dry wine with notes of apple, Romagna pear and lemon, the company reports. MYX Light Rosé is made from Barbera grapes, with hints of strawberry, raspberry and citrus.
“We knew if we entered the on-fire ‘light’ category, we needed a product that didn’t compromise taste or quality, and at 75 calories per five-oz. serving, MYX Light delivers exactly what consumers are looking for — great-tasting, ‘sessionable’ refreshing, easy-to-drink, lower-calorie wines,” says Peter D. Reaske, MYX Beverage LLC CEO.
These canned wines, imported from Italy, hit shelves starting June 21. They are 5% ABV, with 125 calories and 13g total carbs per 250-ml. can.
The suggested retail price is $12 per 4-pack.
“Early feedback has been incredible,” says Michael Sylvester, MYX SVP of sales.”Our current wholesale partners are excited about the category of lower-calorie wines, and when we sample the product, people are stunned by how flavorful the wines are. The combination of an incredible product, our outstanding wholesaler network along with our national selling team partner, Royal Wine Corporation, should light up sales in retail.”