The NBA’s milestone 75th Anniversary Season has tipped off. To celebrate the launch of the anniversary season and the fact that the Boston Celtics are one of the original teams, Jack’s Abby has unveiled a new look for its collaboration beer, Pride and Parquet.
The new-look label won’t be around long. It releases in the Jack’s Abby Beer Hall in Framingham Friday, Oct. 22 and in stores throughout New England starting Monday, Oct. 25 for a limited time.
“Every year, the Celtics come to the court with new drive, new ambition, and new hopes for the season. We wanted to capture that spirit of excitement with these limited edition cans,” explains Anna Keaney, lead graphic designer at Jack’s Abby Craft Lagers. “Symbols of the Celtics’ history are woven into the pattern of the parquet, capturing 75 years of memories, diligence and hard-earned victory. Our first year as the Official Craft Brewery of the Boston Celtics was incredibly special to our team, and like the Celtics, we’re ready to hit the shelves to start the season with renewed vigor.”
Pride and Parquet is part of a four-year partnership between Jack’s Abby Craft Lagers, a family-owned brewery based in Framingham, MA, and the Boston-based sports institution.
Pride and Parquet is a 5.7% ABV hoppy lager, first released at the beginning of 2021.