Industry Poll: Domestic Beer Declining is a Concern

alcohol beer whiskey wine trends sales data poll survey industry

The Beverage Information Group surveys our readers quarterly, collecting trends/sentiment data from distributors, on-premise and off-premise operators. For our third quarter 2021 survey, conducted in August, the rise in whiskey sales had the biggest impact on sales for the retailer respondents, while the on-premise operators said that the increase in craft beer sales, and decline in domestic beer, most affected their business this quarter.

On the other hand, both on- and on-premise respondents said that the decline in domestic beer sales was most impacting their business for the quarter. Below are some of the highlights from the survey responses.

For more information about our beverage reader surveys and for pricing information about adding questions to upcoming surveys, contact Debbie Rittenberg at

Survey data was collected from readers of Beverage Dynamics, Cheers and Beverage Wholesaler in August 2021 as part of the quarterly Pulse surveys that track industry trend/sentiment data. Additional industry data and analysis is available, visit to find out more.

Photo by Ameer Basheer on Unsplash.


Melissa Dowling is editor of Cheers magazine, our on-premise sister publication. Contact her at, and read her recent pieces, Celebrating Women in Alcohol, Part 1 and Part 2.


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