Yes Way Rosé celebrates their fifth anniversary with a collaboration with Brooklyn-based textile and homeware designer Ellen Van Dusen of Dusen Dusen on limited-edition packaging.
A printed bottle design in three color combinations is available for purchase in retailers nationwide.
“We have always wanted to push the boundaries of what a wine brand could be. Why can’t good wine come in stylish, design-forward packaging? You can have it all,” says brand founders Erica Blumenthal and Nikki Huganir. “The limited-edition collaboration with Dusen Dusen, a brand we are obsessed with and that fills our homes, takes the idea to a new level. We think our customers will love celebrating five years of Yes Way Rosé with these vibrant, joy-inducing bottles that can be enjoyed as a vase or objet d’art long after the last sip.”
The limited-edition bottles contrast two of Dusen Dusen’s graphic prints: a fractal-inspired grid pattern that has been screen-printed on the glass and two-toned vertical stripes that draw on Dusen Dusen’s hallmark striped towel collection.
“I am so excited to partner with Yes Way Rosé as I’m such a fan of their delicious wine and approachable, carefree ethos,” says Dusen. “In designing the limited-edition labels, I was inspired by the color of the rosé and the transparency of the glass. I wanted to bring out the natural color of the wine by contrasting it with a crisp white pattern on the bottle, paired with stripes in the peachy-pink hues iconic to the Yes Way Rosé brand. The playful combination will stand out on store shelves, a dining table, and when upcycled as a vase after it’s consumed.”
The suggested retail price is $13.99 to $14.99 per 750-ml. bottle.
Yes Way Rosé originally launched in 2018. It’s a grenache-based, Provençal-style rosé made in the south of France.