Glenmorangie Highland Whisky has released new packaging across their core range: Original, La Santa and Quinta Ruban.
This new packaging has rolled out globally.
The reimagined packaging includes a new bottle design, bright colors and playful details, the company says. While the bottle and carton have a new feel, the liquid inside remains unchanged.
The colors of the carton were selected to catch the consumers’ attention and reflect the taste of the three different whiskeys. The orange packaging of the Original reflects the orange and peach notes of the liquid, while the red packaging of the La Santa “draws on the whisky’s sunset-like taste,” and the deep green of the Quinta Ruban denotes the “velvety depths of the liquid,” the company says.
“Our whisky is truly delicious and our reimagined packaging brings its flavors to the fore,” says Louise Dennett, Glenmorangie global head of brand. “We see this as an opportunity to welcome new drinkers with a playful elegance which reflects our creativity in whisky making, and to ensure our single malt stands out by using bold colors and enhanced branding.”