The Irishman range of whiskeys, produced by Walsh Whiskey and imported by Hotaling & Co., has rolled a new bottle design and rebranding across the entire range in the U.S.
First announced earlier this year, the rebrand includes a new, tall, tapered bottle with the addition of a cork seal. The bottle is meant to display whiskey cues, including broad shoulders and a tapered base.
“As the Irish whiskey category continues to develop with increasing variety, it is important that we are clear in our proposition to whiskey consumers and this redesign is testament to that dedication,” says Walsh Whiskey Founder Bernard Walsh. “We respect and honor Ireland’s great distilling heritage, while also exploring exciting new innovations using rare and unusual woods and finishes, as well as cereal varieties, to influence the single malt spirit.
One feature of the new bottle is a series of embossed phrases around the lower part of the bottle that “capture the essence of The Irishman’s focus and purpose,” the company says.
Additional changes include:
- New bottle design introduced across the entire range
- Founder’s Reserve expression renamed The Harvest
- Caribbean Rum Cask Finish added to core expressions in portfolio
- A new brand icon is one of three features on the label and product packaging. The icon features a capital letter ‘I’ (for Irishman) inside two-tone staves of a barrel
- A new color palette of cream, green, grey, blue, and burgundy on the labels of the six core expressions of The Irishman range
Other features of the new labels are the addition of braille for the visually impaired, and nutritional information on e-labels positioned on the back of the bottle and online. The braille highlighting The Irishman’s brand name is also a tribute by Walsh to the memory of his grandfather, Jack Walsh, whose loss of vision made an impression on his grandson, the company says.
The Founder’s Reserve blend (70% single malt and 30% pot still) has been renamed The Harvest. This expression, a blend of two styles of whiskey, started life as the first-ever whiskey created by Walsh Whiskey’s founder. The renaming of this core expression as The Harvest references the contribution of the farming community in the whiskey-making process. The whiskey is made from a mash bill of 100% Irish barley.
First released as a limited-edition bottling in 2018, The Irishman Caribbean Cask now joins the portfolio’s core expressions.
The new bottle ships now, rolling out nationally throughout the summer and online at ReserveBar.com.