Bodega Carlos Serres New Branding

Bodega Carlos Serres new branding bottle changed 125 125th anniversary winery wine wines

Bodega Carlos Serres celebrated its 125th anniversary in 2022 by looking to the past, to Founder Charles Serres, to Rioja and the Haro terroir. The new revamped brand logo design and packaging is based on this inspiration of the founder’s story.

The brand’s new mantra is “Bringing back memories.” The new label for Carlos Serres wines reflects their history and heritage. Carlos Serres has been designed in a package including signature foil for their 125th anniversary.

The 125th anniversary highlights the winery’s commitment to innovation and sustainability eco-friendly viticulture, and organically farmed vineyards, in the Rioja Alta subregion, the company says. The century-old winery has recovered its Rioja brand, Carlomagno, and re-bottled a limited-edition library vintage 1970 to celebrate its anniversary.


In addition to this range, both the Carlos Serres Reserva and Gran Reserva wines are made with grapes sourced from the Finca El Estanque estate vineyard located in Haro. The 60-hectare (150 acres) estate was partially planted in 1980 and later expanded in the 1990s. It is one of the first vineyards in Rioja to be espalier-trained to take advantage of the cool winds and better adapt to the Atlantic-influenced climate of the Rioja Alta subregion, the company says.

The Carlos Serres range includes: Rioja Blanco (suggested retail price: $12 per 750-ml. bottle), Organic Rioja Tempranillo (SRP: $12), Rioja Crianza (SRP: $14), Rioja Reserva (SRP: $18), Rioja Gran Reserva (SRP: $24) and a new Sparkling wine, Carlos Serres Sparkling Brut (SRP: $23) and Carlomagno Gran Reserva 1970 (SRP: $250)



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