Leading sauvignon blanc brand Kim Crawford has launched its new Kim Crawford French Rosé.
This new wine has notes of fresh red fruit, white floral aromas and ends with a crisp, dry finish, the company reports.
Kim Crawford French Rosé began shipping in October, and will become more widely available early next year. The suggested retail price is $15.99 per 750-ml. bottle.
“Rosé continues to be one of the fastest growing varietals, so we saw an opportunity to expand our portfolio to meet consumer trends and introduce new audiences to our brand by offering a standout French rosé,” says Chanel Caplan, VP, GM, Brand Management. “Our leadership position and quality credentials allow us to make the best wines from the best regions and we are betting on France, following the success of our Italian Prosecco.”
This follows the launch of Kim Crawford’s new ready-to-drink Iced Tea Wine Spritz, and prosecco.