As the tequila category continues to trend heavily, Lobos 1707 Tequila and Mezcal now offers the brand’s Joven and Reposado products in 375-ml. bottles.
Made from 100% Blue Weber agave plants, harvested, and bottled in Jalisco, Mexico, Lobos 1707 originally launched in 2020 with 750-ml. bottles. This new offering can help invite consumers who have not yet tried Lobos to experience the liquid at a more accessible price point and in a more convenient size, the company says. This new launch can also help support the brand’s efforts in partnerships, by creating a vessel for mixology.
Aged for three months in American Oak, Lobos 1707 Joven has slight balsamic tones, and notes of freshly cut Blue Weber agave, the company reports. Lobos 1707 Reposado aged for seven months in American Oak, and features notes of wine, wood, and medium roast cocoa.
Lobos 1707’s liquids finish in Pedro Ximénez (PX) Sherry wine barrels from Spain.
The Lobos 1707 Joven (suggested retail price: $29.99) and Reposado Tequila (SRP: $32.99) 375-ml. tequila bottles are available at a stores nationwide and lobos1707.com.
Investors behind Lobos 1707 Tequila and Mezcal include LeBron James, Maverick Carter and Draymond Green. The brand also has connections to Pronghorn, a stand-alone business that’s dedicated to cultivating the next generation of diverse founders, executive leaders and entrepreneurs in the alcohol industry.