Buchanan’s Blended Scotch Whisky has introduced Buchanan’s Pineapple.
This is a blend of Scotch whisky and natural flavors, the company says.
Buchanan’s Pineapple features notes of light caramel and vanilla, the taste of juicy pineapple and a bright, citrus finish, the company says.
“For years, Buchanan’s has been welcomed into the culture and celebrations of the Hispanic American community, often mixed with pineapple juice, resulting in one of our most popular serves, the Buchanita, which helped inspire us to create this new blended whisky flavor,” says Joyce He, Director of Buchanan’s Whisky. “With Buchanan’s Pineapple, we are combining one of the most beloved flavors in Hispanic culture with the same distinct smoothnes from the House of Buchanan’s people have enjoyed for more than 130 years.”
Buchanan’s Pineapple is supported by a new campaign, It’s Piña. The integrated campaign will launch with digital content in social and paid media, featuring original music by Venezuelan-Dominican producer Napoles.
Buchanan’s Pineapple is 35% ABV. It’s a permanent addition to the Buchanan’s whisky portfolio, available for purchase online and in retail stores nationwide for a suggested retail price of $29.99 per 750-ml. bottle.
