Pernod Ricard Buys Skrewball

Skrewball Whiskey pernod ricard bought sold buy

Pernod Ricard has purchased Skrewball peanut butter-flavored whiskey, capping off a meteoric rise for the brand since launching in 2018.

Skrewball surpassed half-a-million nine-liter cases sold in 2022.

“Skrewball has proven its uniqueness and success with a large audience, so we are delighted to have this brand as part of our portfolio” says Ann Mukherjee, Chairman and CEO of Pernod Ricard North America. “With a product that brings an iconic American flavor to the spirits world, Steven and Brittany have found a true point of difference in the category. We are looking forward to unlocking the magic of this brand and a successful journey ahead.”


The partnership adds a complementary brand to Pernod Ricard’s portfolio of spirits and wine brands, the company says, along with the opportunity to continue building on the brand’s success.

“It’s overwhelming to see how far we’ve come with a ‘screwball’ idea and a dream,” says founders Steven and Brittany Yeng. “We are very excited to see what the future holds for this brand under Pernod Ricard. The engine behind the company — its strategy, global reach and brand building expertise — will greatly support in taking the brand to new heights and we are excited to see it soar.”


Debevoise & Plimpton LLP acted as legal advisor to Pernod Ricard. Perella Weinberg Partners acted as financial advisor to Skrewball and the founders and Latham & Watkins LLP acted as their legal advisor.

This move, Pernod Ricard buying a flavored spirit brand, follows the company’s launch of Jameson Orange.


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