As the ready to drink beverage trend continues to grow and expand, Grey Goose has launched their new Classic Martini Cocktail.
The new offering is made with three ingredients: Grey Goose vodka, dry French vermouth and a dash of orange bitters.
Each bottle contains eight to ten servings. Simply shake or stir over ice, pour into a glass, and garnish with an olive or lemon twist.
“There is a strong demand to enjoy martini cocktails at home, but because of its cultural iconography, many drinkers find the cocktail too mysterious or difficult to ‘perfect’ themselves,” says Grey Goose Vice President of Marketing, Aleco Azqueta “Similarly, we know home entertainers are often looking to serve martinis at their gatherings, but find the batching process too fussy.”
“This insight presented an exciting opportunity for Grey Goose to fill this desire while reinforcing the intrinsic synergy between the cocktail and brand’s exceptional quality,” Azqueta adds.
Available nationwide in the U.S. and on GreyGoose.com, the Grey Goose Martini Cocktail can be purchased in 375-ml. (SRP: $16.99) and 750-ml. (SRP: $29.99) sizes. For a limited time, consumers can purchase the Grey Goose Classic Martini Cocktail Kit at GreyGoose.com, featuring a 375-ml. Grey Goose Classic Martini Cocktail bottle and two branded martini cocktail glasses ($27.99).