For their first collaboration, George Dickel and Social Hour made an autumnal cocktail: the Harvest Whiskey Sour. Now, in time for summer, the brands have teamed up once again to launch another seasonally-inspired release: Social Hour Bourbon Smash made with Dickel Bourbon.
The new Bourbon Smash made with Dickel Bourbon is a mint julep meets a whisky sour. Boasting notes of tart meyer lemon and muddled mint, the cocktail can be enjoyed with friends and is best served over ice in a glass garnished with a mint sprig, lemon wheel, peach slice or strawberries.
At the center of the drink is George Dickel Bourbon that’s been aged 8 years.
“We couldn’t have asked for a better first step into the canned cocktail space than through our partnership with Social Hour. Our first release was a fall-flavored spin on the Whiskey Sour, and with the Bourbon Smash, we’re putting a new, summer twist on the classic cocktail,” says Nicole Austin, General Manager and Distiller at Cascade Hollow Distilling Co. “I couldn’t be more excited for whisky fans to enjoy the refreshing taste of the Bourbon Smash. To make that perfect summer cocktail, you need an approachable and balanced bourbon that’s able to work well in a cocktail — and that’s Dickel Bourbon.”
“With our first collaboration being so well received, it only made sense for our next craft cocktail to continue to lean into seasonality,” says Tom Macy, Co-Founder and CEO at Social Hour Cocktails. “The Bourbon Smash is hands down my favorite whiskey-based warm weather cocktail. Now you can enjoy one by simply pouring over and adding a fresh garnish like a mint sprig or peach slice.”
Starting today, the Bourbon Smash will be available for purchase at retail locations in the New York City area. Consumers outside of New York can purchase the offering online on the Social Hour website.
This limited time offering has a suggested retail price of $28 for a 4-pack. At 250-ml., the Bourbon Smash includes three servings per can.
