Novo Fogo Organic Cachaça has redesigned their line of Brazilian canned cocktails, a carbonated twist on Brazil’s national cocktail, the Caipirinha.
The sustainabilit- oriented cachaça producer makes cachaça from estate-grown sugarcane in Brazil’s Atlantic Rainforest.
Novo Fogo’s Brazilian Organic Cocktails highlight three traditional Brazilian flavors — Lime, Passion Fruit, and Mango — meant to complement the base spirit of Novo Fogo Silver Cachaça.
The 100% natural ingredients have been reformulated to create a cocktail that is now certified organic by the USDA. This makes Novo Fogo’s entire product line USDA-certified organic.
The colorful design of the 12-oz. cans evokes Novo Fogo’s origins in the Brazilian rainforest, and emerged in collaboration with multi-Grammy-nominated dance music duo, SOFI TUKKER, who became co-owners and global ambassadors of Novo Fogo in October 2022, the company says.
Novo Fogo Brazilian Organic Cocktails feature new recipes that are full-flavored and not too sweet, the company says, each at 9% ABV with 150 calories and 12 grams of carbohydrates per serving.
The aluminum cans have grown to 12-oz. in volume, with 1.8 cocktail servings per can.
“We have always been committed to genuinely reflect Brazilian culture in our brand persona, while also observing and respecting North American consumer trends,” says Novo Fogo’s founder and CEO, Dragos Axinte. “These new organic cocktails are a natural evolution of our understanding of the world and incorporate the positive, colorful, and vivid inspiration that SOFI TUKKER brought to the brand. As with everything we do these days, our new Brazilian Organic Cocktails represent the intersection of integrity and joy.”
Novo Fogo Brazilian canned cocktails are sold to distributors nationwide by 375 Park Avenue Spirits and online with a suggested retail price of $3.75 per can and $14.99 for a four-pack.
