As the nonalcoholic beverage category continues to grow, Boisson, a retailer in the space, has attracted attention from a global drinks corporation.
Boisson has received funding in a $5M bridge round from Convivialité Ventures, the VC arm of Pernod Ricard, and Connect Ventures, the investment partnership between entertainment and sports agency Creative Artists Agency (CAA) and global venture capital firm New Enterprise Associates (NEA).
This investment is meant to fuel domestic and international expansion, strategic partnerships, curated product collections and “usher Boisson into its next era as a category disruptor and distinguished omni-channel platform for suppliers and customers alike,” the company says.
“Since day one, Boisson’s mission has been to bring elevated NA offerings to the masses and we are excited to use this new investment to continue expanding our store footprint and product assortment,” says Nick Bodkins, Founder & President of Boisson. “Further, I am thrilled to pass the CEO baton over to Sheetal at this pivotal time as we continue to lead the category forward and normalize NA drinking within our culture.”
Boisson has also announced the appointment of Sheetal Aiyer as CEO.
Aiyer previously held titles such as President, COO and General Counsel across multiple brands and organizations in the CPG space. As the Principal and Founder of Vik Charles Consulting, he has helped scale multiple companies including Marie Veronique skincare, Cardinal Spirits, Eureka Heights Brewing Company and Sixpoint Brewery.
“I’m grateful for the opportunity to lead what is already the pre-eminent tastemaker and omni channel platform for the NA space, and believe the opportunities ahead for Boisson are profound,” says Aiyer “I’m thankful for Nick’s thought leadership and vision, and look forward to working alongside him and the rest of the team to continue evolving the way the world drinks.”
After launching in 2021 in NYC, Boisson has expanded to eight storefronts across NYC, LA and San Francisco, in addition to its ecommerce platform and strategic industry partnerships with brands like Drizly.
“Boisson plays a key role in the fast-growing non-alcoholic category, by discovering and curating the best NA brands for consumers,” says Brandon Yahn, Partner at Convivialité Ventures. “The company helps the leading NA brands expand their business across Boisson’s retail, ecommerce, and growing wholesale channels. We are thrilled to work closely with them on the next stage of their journey”.
