As beer companies continue to innovate for younger LDA drinkers, Molson Coors has introduced Happy Thursday, a line of spiked refreshers inspired by the preferences of 21-26-year-old consumers.
This new release is designed as easy drinking and flavorful, 4.4% ABV and bubble-free.
“We’ve been seeing and hearing directly from the 21-26-year-old crowd that they don’t want carbonation,” explains Jamie Wideman, Vice President of Innovation at Molson Coors. “So, we’ve taken everything that the newest legal drinking age consumers love — smooth, flavorful, bubble-free refreshers — and made them spiked, putting us at the forefront of a whole new category of alcoholic beverages. With Happy Thursday, it doesn’t matter what day it is, the weekend starts with the first sip.”
Flavor profiles include (with company-provided tasting notes):
- Mango Passionfruit: Bright and juicy mango with a twist of passionfruit and a pop of sweetness
- Black Cherry: Nostalgic black cherry, a balance of sweet and tart
- Strawberry: Juicy strawberry that is both sweet and tart, with a clean finish
- Pineapple Starfruit: Fresh, ripe pineapple with tropical notes
Happy Thursday arrives shelves in March 2024.
