As the trend of celebrity alcohol brands continues, Guy Fieri has collaborated with Connecticut-based Two Roads Brewing on a new ready-to-drink flavored malt beverage, Flavortown Spiked.
The line’s debut recipe, Flavortown Spiked Fruit Punch, is inspired by classic fruit punch and made with real cranberry and orange juices. It’s 6% ABV, with notes of fresh berries and fruit, the founders say.
Flavortown Spiked Fruit Punch is just the start, as the line will expand to include a variety pack of additional spiked punch and hard tea recipes in early 2024, all inspired by Fieri’s favorite drinks.
“It’s happy hour in Flavortown and we’ve got real-deal fresh flavors that pack a punch,” says Fieri. “Just like I’d make in my own kitchen, we use real fruit juices and high quality ingredients to deliver fast fresh flavor every time. So, grab a Flavortown Spiked and get the party started!”
For fans looking to pair their Flavortown Spiked Fruit Punch with something chef-approved, Fieri suggests spicy dishes, like jalapeño pig poppers or cheese and andouille stuffed jalapeños wrapped in bacon and glazed with barbecue sauce.
“No one knows flavor like Guy Fieri. When our team first started working with him on recipe ideas, it was a no-brainer for both of us to insist on using real and high-quality ingredients,” said Brad Hittle, Two Roads’ CEO and co-founder. “Fans will instantly taste his influence in every Flavortown Spiked recipe – and we couldn’t be more honored to help him deliver that and more.”
Flavortown Spiked Fruit Punch rolls out to everywhere Two Roads is sold. The suggested retail price is $11.99 per 6-pack of 12-oz. cans.
Large-format 19.2 oz. cans will launch in early 2024.