Campari’s redesigned bottle is officially available in the U.S. after its May release in the brand’s birthplace, Milan.
The new bottle is a visual ode to Milan, the company says, celebrating the bond and shared history between the brand and the city since 1860. The new bottle is meant to reflect the “sleek, minimalist and contemporary design that Milan is known for.”
Campari was created in 1860 by Gaspare Campari. It is a defining ingredient in many classic cocktails, like the Negroni.
The suggested retail price is $27.99 for a 750-ml. bottle. Campari is 24% ABV.
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