The latest celebrity-launched spirits brand is Crossfire Hurricane Rum from the Rolling Stones.
The name is inspired by the opening lyric of their song “Jumpin’ Jack Flash.”
The Rolling Stones say of the new venture, “We’re very excited to be teaming up with Universal Music Group and Socio Ventures to create our first ever premium spirits brand and look forward to sharing it with the world.”
Adds Boyd Muir, Executive Vice President, Chief Financial Officer and President of Operations, Universal Music Group, “The Rolling Stones continue to have an incredible impact on popular culture with the ability to reach fans across multiple generations around the world. We are excited and proud to announce this new venture with them that will further expand and build upon their iconic brand.”
This blended liquid includes rum aged for up to five years in charred oak barrels.
Beginning today, this new product can be purchased online at crossfirehurricane.com powered by ReserveBar. The rum arrives on shelves in select states in early 2024.
