Tequila Don Julio has introduced Tequila Don Julio Alma Miel, an expression inspired by the agave honey at the heart of 100% Blue Weber Agave.
This is a blend of blanco tequila distilled with oven-roasted agave honey, and añejo tequila that has been aged for at least 14 months and finished in Crémant du Limoux wine casks from the Limoux region of France.
“Our love for the craft is what keeps Tequila Don Julio at the forefront of luxury tequila and a force when it comes to sharing some of the most exceptional expressions with the world,” says Christina Choi, Senior Vice President of Tequila at Diageo North America. “With the launch of Tequila Don Julio Alma Miel, we hope to inspire tequila lovers who are exploring new innovations as we pay tribute to the spirit of Mexico through the agave plant.”
On the palate are notes of agave honey, spiced orchard fruit, creamy caramel and rich roasted agave, the company reports.
In support of this new product, Mexican singer-songwriter Christian Nodal stars in the brand’s creative film launching in early February. Nodal will also help curate a national dinner series.
“As a musician, I am always looking for new and creative ways to connect and inspire people through Mexican culture,” says Nodal. “I am proud to partner with Tequila Don Julio as they continue to push boundaries in innovation with the launch of Tequila Don Julio Alma Miel and showcase modern Mexico through the elements that connect us, like music and taste.”
Tequila Don Julio Alma Miel is on shelves in select markets, and will launch nationwide in the coming months for a suggested retail price of $99.99 per 750-ml. bottle.
This follows the launch of Don Julio Limited-Edition Tequila 1942 Illumination Bottle.
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Removing tequila replacing it with honey does not sound like it’s worth $99. When you can get amazing Blanco whiskey for 50 and under