The Makers of Ciroc Vodka have launched Ciroc Limonata, the vodka brand’s newest flavor innovation and a permanent addition to its portfolio.
This vodka is infused with tangy citrus and Italian lemon flavors, the company states. Its taste profile was influenced by Capri’s citrus groves and Mediterranean climate.
Ciroc Limonata features strong, lemon-forward tasting accents that perfectly balance sweetness with zest, according to the company.
“Whenever we step into vacation mode, we become our boldest, most flavorful selves,” says James Valdes, Ciroc Brand Director, in a news release. “Think of Ciroc Limonata as a passport of sorts—your official invitation to Escape With Flavor and embrace a Mediterranean lifestyle, no matter where you are. The world of Ciroc Limonata evokes the perfect Italian summer, encouraging new experiences and adventures—no matter what time of year or where you happen to be enjoying yourself.”
Ciroc Limonata will be available nationwide wherever spirits-based beverages are sold beginning in February 2024 at a suggested retail price of $29.99.
Is Ciroc still part of the Diageo portfolio of brands, and is it a LVMH luxury brand?