At the confluence of the celebrity alcohol brand and ready-to-drink (RTD) trends is Sprinter, a new canned vodka soda line from Kylie Jenner.
It’s made with vodka, sparkling water and real fruit juice, the company says, in four flavors.
“Sprinter is my answer to the growing consumer demand for quality canned cocktails — we’re adding to a market dominated by only a few players with an incredibly delicious vodka soda in a can,” says Jenner. “Not only does Sprinter have a unique bold branding that captures the feeling of fun with your friends, it is also the best tasting vodka soda I’ve ever tried – and I’ve tried a lot. I can’t wait for people to taste it for themselves.”
Jenner tapped Chandra Richter, a female beverage development expert with more than 20 years of industry experience and a PhD in molecular biology, to serve as Head of Product Development and Operations at Sprinter. After more than a year of taste testing, the duo landed on the final flavors in a 100-calorie, 4.5% ABV canned vodka soda made with real fruit juice and no added sugar.
Four initial fruit-forward flavors include: Black Cherry, Peach, Grapefruit and Lime.
“It’s been such a pleasure developing Sprinter with Kylie,” says Richter. “We held numerous tastings over the past year to ensure each of our four flavors are as natural and true-to-fruit as possible. Sprinter is a mouthwatering vodka soda in a can that makes every moment an occasion.”
Sprinter rolls out in an 8-can variety pack for a suggested retail price of $19.99. It launches nationwide on March 21.
