With the NCAA March Madness basketball tournaments starting later this week, Bud Light has launched limited-edition, custom cans for several teams.
College hoops teams receiving cans include the LSU Tigers, Alabama Crimson Tide and Kentucky Wildcats.
These bottles and/or packaging prominently feature each team’s school logo and colors alongside a QR code that fans can scan for a chance to win a trip to Las Vegas for a watch party for final games of the tournament.
Fans in the markets of the colleges can find the product at participating local retailers.