Sazerac, the global spirits company known best for owning Buffalo Trace Distillery, has signed a deal to purchase BuzzBallz, a fast-growing ready-to-drink (RTD) producer.
BuzzBallz was founded in 2009 by Merrilee Kick. The company’s spherical shape and unique flavors quickly caught on with consumers.
The partnership with Sazerac will allow BuzzBallz to reach more consumers domestically and internationally, the companies say. BuzzBallz “complements Sazerac’s robust portfolio with a fun, unique, pre-mixed ready-to-drink portfolio.”
Kick will stay on as company CEO.
“Merrilee and the team at BuzzBallz have created incredible brands and we are both honored & excited to partner together to take them to the next level,” says Sazerac CEO and president, Jake Wenz. “Merrilee’s creativity, commitment to quality and drive is inspiring. BuzzBallz is truly one-of-a-kind and we can’t wait to help spread the products to more consumers all over the world.”
The BuzzBallz company also includes RTD beverages like: BIGGIES, Uptown Cocktails, Sip Sip Hooray and Texas Craft, along with other brands.
“As a trailblazer in the ready-to-drink space, we have received many inquiries to acquire the company; however, Sazerac matched our innovative culture and spirit best,” Kick says. “They are a partner we can continue to grow with internationally, as well as expand our existing distribution footprint in the USA. We are excited about our future growth opportunities from the synergies we will create together.”
The transaction is subject to customary closing conditions, including receipt of regulatory approvals. Terms of the agreement will not be disclosed.
