The Finnish Long Drink, a fast-growing brand based on the Finnish alcohol category of long drinks, has announced Peach beverage as a permanent lineup addition.
Originally created for guests of the 1952 Olympic Games in Helsinki, long drinks are now the best-selling category of liquor in Finland, the company says. Today, the beloved drink is available in America, with The Finnish Long Drink offering the following flavors: Traditional, Zero, and Strong varieties in the citrus flavor, in addition to Cranberry, and now, Peach.
The Finnish Long Drink Peach is made with real liquor and sparkling peach flavor, the company says.
“We’re beyond ecstatic to make Peach a permanent product in our line up,” says Sakari Manninen, Co-Founder of The Finnish Long Drink. “When we first rolled out the drink as part of our Midsummer pack, we didn’t have any plans on keeping it around past the summer. But the pack performed exceptionally well.”
Peach marks the first beverage that the brand has launched in more than four years.
“Since bringing long drinks to America, our focus has always been on educating consumers about the Finnish category with authentic flavors, and this continues to be our mission even as we grow and expand,” says Manninen. “As such, we’ve waited a long time to introduce a new flavor to the market. However, throughout this time, we have been experimenting and investing time to ensure that any new flavor that we developed is truly an authentic long drink. Peach achieved just that and was just too delicious to not share with the world.”
The Finnish Long Drink Peach is canned at 5.5% ABV and distributed in 42 US markets. It’s available now in packs of six in national and local retailers for a suggested retail price of $11.99-$13.99.
