The Jack Daniel Distillery has unveiled the 2024 edition of its limited Jack Daniel’s Tennessee Whiskey bottle that commemorates a partnership with McLaren Racing.
Available in Formula 1 race markets across the globe and select states in the U.S., this limited edition Tennessee whiskey features new packaging and design, with a papaya twist on the Old No. 7 logo and striping to celebrate the new race season.
“We’re proud to celebrate the continued partnership between McLaren and Jack Daniel’s, two brands known around the world for representing a spirit of boldness and authenticity,” says Jamie Butler, Jack Daniel’s Global Brand Director. “Together, we’ve created unmatched fan experiences around F1 races and are looking to build upon that success and accelerate in the new race season.”
“We are delighted to be collaborating with Jack Daniel’s as they release another limited-edition bottle,” adds Matt Dennington, Executive Director, Partnerships & Accelerator, McLaren Racing. “The launch of last year’s bottle was a huge success, and it is great that we continue to launch unique and exciting activations for our fans globally.”
The limited edition McLaren Racing commemorative bottle is Jack Daniel’s classic Tennessee whiskey grain bill of 80% corn, 8% rye and 12% malted barley, bottled at 80 proof (40% abv). Distilled in Lynchburg, Tennessee, the whiskey is mellowed through 10 feet of charcoal before maturing in new, American white oak barrels.
It will be available in a 1-L bottle in select markets across the U.S., as well as a 1-L and 700-ml. size in F1 race cities internationally.
This follows the recent launch of the company’s Jack & Ginger Ale canned cocktail.
