The latest release from Rémy Martin is the brand’s new Rémy Martin XO Night Cognac.
This is meant to tap into the drinking occasion of nightlife and night-time celebrations.
Rémy Martin XO Night comes in a mirrored black decanter. Its signature solarised shape is meant to “radiate light from every angle,” the company says, furthered by “holographic flashes and UV details.”
To back this launch, the company will roll out activations in markets across the U.S. that are known for nightlife cultures. This includes New York, Los Angeles, Las Vegas, Atlanta and Miami.
Currently, this latest Remy innovation is only available on-premise.
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How does this reflect Cognac trends among younger consumers? Read here.
