Remus Bourbon has announced an official partnership with the estate of Babe Ruth that has culminated in the release of Remus Babe Ruth Reserve.
This is a blend of three high-rye bourbons aged for six-to-seven years and offered at 111 proof (55.5% ABV).
A limited supply of 10,624 bottles, one for each of the Babe’s plate appearances, will arrive at retail this July at a minimum suggested price of $149.99 per 750-ml. bottle. A QR code on the back label allows consumers to scan and find out what Ruth did in their bottle’s plate appearance.
“Remus Babe Ruth Reserve is a special collector’s release inspired by one of the most iconic figures in American history, the immortal Babe Ruth,” says Ross & Squibb Distillery brand manager Allison O’Brien. “Remus is inspired by the finest bourbon of the 1920’s, and partnering with the finest baseball player of the 1920’s gives bourbon and baseball fans a unique and memorable way to celebrate America’s pastime.”
To honor Babe’s famous #3, Remus Babe Ruth Reserve features a medley of three high-rye bourbon mash bills, which include barrels from 2016, 2017, and 2018, consisting of 49% rye, 44% rye and 36% rye bourbons, respectively. The result is brown sugar and fig on the nose, the distillery reports, with mint, brown sugar, light fennel and candied pecans on the palate, before a warm rye spice with cinnamon on the finish.
Remus Babe Ruth Reserve comes packaged in a rectangular art deco-inspired glass bottle featuring an embossed baseball-diamond pattern and wooden-cork closure resembling the knob of a baseball bat. The front and back labels incorporate Ruth’s signature and elements of a baseball diamond.
Alongside this launch, Remus Bourbon will send four sweepstakes winners to Arlington, Texas, for the 2024 All-Star Game. Consumers can also be part of this celebration for this new release by participating in nearby launch parties the week of the big game, according to the distillery.
There is no way the story is $149. The wholesale price from the distributor is $152