Espolon Tequila has introduced Flor de Oro, a limited-edition reposado tequila infused with natural extract from the marigold flower.
Inspired by Día de los Muertos, Flor de Oro means “Golden Flower,” referencing the marigold that adorns traditional ofrendas during the Mexican celebration. The liquid aged in new oak barrels for two months and blends the floral and citrus aromas of marigolds with the fruit-forward, sweet notes of new American oak, the company says.
“For me, Día de Muertos is all about family, tradition, and honoring those no longer with us. It presents an opportunity for me to reflect on memories of celebrations and traditions — rooted in food, aromas, and tequila — that my mother and grandmother taught me,” says Jesús Susunaga Acosta, maestro tequilero of Espolòn Tequila. “When creating Flor de Oro, I was inspired by the moment that we placed an altar at Casa San Nicolás dedicated to our late founder, master distiller Cirilo Oropeza. Drawing from the marigold petals and aromas of his favorite foods, we created an infused Reposado tequila that honors Cirilo and thanks him for his years of dedication to tequila-making.”
To further celebrate this holiday, Espolòn Tequila has partnered with event and floral designer Raúl Àvila, the vision behind the decor and design of the MET Gala, to bring his floral designs to fans everywhere. Together, Espolòn and Àvila will create the “Living Ofrenda,” an interactive installation at New York City’s Vanderbilt Hall in Grand Central Terminal open to the public from 8 a.m. to 8 p.m. on October 29th and 30th. The Living Ofrenda will celebrate Día de los Muertos through a blend of floral artistry and cultural symbolism, the company says.
To promote conversation and awareness around Día de Muertos nationwide, Raúl Àvila has also created marigold arrangements inspired by Flor de Oro for those creating ofrendas in celebration of loved ones at home. From October 2nd until October 21st, fans 21+ can enter to win a custom arrangement by visiting espolontequilasweeps.com/ and entering the keyword FlordeOro.
Día de los Muertos, celebrated late October through early November, honors ancestors and loved ones who have passed. According to Mexican beliefs, marigolds allow spirits to travel back to earth to commune with family members. For the release of Flor de Oro, Espolòn’s iconic rounded bottle features a new label that showcases Espolòn’s rooster, Ramón, standing by a Día de los Muertos altar that pays homage to Oropeza.
Bottled at 80 proof, Flor de Oro will be available leading up to Día de los Muertos at retailers nationwide in limited quantities with a suggested retail price of $43.99 for a 750-ml. bottle.
