Entertainment icons Dr. Dre and Snoop Dogg announced today the launch of Still G.I.N. By Dre and Snoop, a gin now available for purchase nationwide.
This is the second product release from the beverage brand co-founded by the music legends, following a canned cocktail, Gin & Juice By Dre and Snoop.
Similar to how Gin & Juice By Dre and Snoop pays homage to Snoop’s hit song “Gin and Juice” produced by Dr. Dre, Still G.I.N. By Dre and Snoop takes its concept from another of the duo’s collaborations: the single “Still D.R.E.” from Dr. Dre’s multi-platinum album 2001.
“This is not a liquor that we’re just putting our name on,” Dr. Dre explains. “It’s just like we did with Beats headphones. Everything is us from the ground up: the gin, the flavor, the packaging . . . Everything had to be perfect. Snoop said it best: we’re better together — it’s always magical. It’s incredible to know that you’ve got something amazing that you feel is gonna really work. From the look to the taste, it’s all there.”
“Every day in the studio when Dre and I were trying to make the dopest music, we were drinking gin and just having fun,” Snoop Dogg says. “We’ve been a part of the evolution of this gin — from the creation of the flavor, to the percentage of alcohol that’s in it — and it’s just so good! Dre’s a perfectionist: he wants to make sure it’s not just good, but great. Together, we ain’t gonna do nothing regular!”
Still G.I.N. By Dre and Snoop has a citrus-forward flavor profile meant to bring out the best of a cocktail’s essential ingredients, the company says, with floral and spice notes. This botanical gin blend comes from the process of vapor distillation in a copper pot.
Bottled at 85 proof (42.5% ABV) Still G.I.N. By Dre and Snoop is distilled and bottled in the U.S., and distributed nationally through Southern Glazer’s Wine and Spirits.
The honeycomb bottle and packaging for Still G.I.N. By Dre and Snoop was designed by Ini Archibong (who also conceived the branding for Gin & Juice By Dre and Snoop).
The suggested retail price is $34.99 per 750-ml. bottle.
“There’s a magnificent team of people around us,” Dr. Dre says. Alongside its namesake co-founders, the spirit-driven company is led by Patrick Halbert, Andrew Gill and Rocco Milano, the founders of On The Rocks Cocktails.
“Dre and Snoop were involved in every step — from the bottle design down to getting the perfect harmony of botanical notes and smooth mouth feel into each sip,” the Chief Strategy Officer Gill notes. “Focusing on the complexity of balancing all-natural botanicals, we blended the spice, botanical, and garden ingredients until we had exactly the right profile — one that appeals to a wide variety of palates, but complex enough to satisfy the most sophisticated gin expert. Together, what we came up with with Dre and Snoop was the gin we’ve always wanted to make.”
